Let’s Talk interview for PDN
I was thrilled to speak to Holly Hughes of PDN about my video work. A lot of photographers have started working in video because they have to—but I’ve really enjoyed embracing and exploring the medium. I always aim to create a seamless transition between my still and video work, and my work for West Elm in South Africa was a perfect example of that. It was great to share a bit of my experience as a director. Check it out!
Here is one more video from my shoot in Cape Town, South Africa for West Elm. Gemma Orkin was the first artist that we photographed and filmed and she was one of my favorites. I loved learning about her process and what inspires her - how her surroundings have shaped what she makes.
Gemma Orkin for West Elm from David Land on Vimeo.

This past March, I traveled to South Africa to document the partners in West Elm’s largest collaboration to date. In addition to capturing the beautiful landscapes and street scenes of Cape Town, I photographed many of West Elm’s partner designers and artists, and documented some of my studio visits on video. It was amazing to visit this beautiful place and get to know some enormously talented people.

This past March, I went to Cape Town, South Africa to photograph and film about a dozen artists for West Elm and Hand/Eye Magazine. Jon Vogel is a furniture designer living and working in Cape Town whose work incorporates traditional South African craft into his contemporary designs. Jon’s showroom is in an industrial complex in the Woodstock neighborhood which feels like and extension of Williamsburg, Brooklyn. This video was also featured on Elle Decor’s website with a link to a sneak peek of West Elm’s South African collection.
This January I traveled to Haiti with Keith Recker of Hand/Eye Magazine and the Hand/Eye Fund to document some of the artists and artisans he has been working with over the years. Keith has been traveling to haiti for years and has an amazing understanding of the craft, culture and art that come from the island. Learning about a country through it’s artists and artisans is an amazing way to get to know a place and I was so lucky to be able to have this introduction. This video focuses on Caribbean Craft, a papier mache company that creates a collection with West Elm. There are many more videos to come and I can’t wait to share them.

Here’s one more video I shot for West Elm with Kim Ficaro. Mix and match dinnerware is one of my favorite entertaining tricks, and Kim makes it all look so easy…
It’s about this time every year that I start to crave greenery. In this video I shot for West Elm, stylist and designer Shane Powers shows you three beautiful options for bringing nature inside. Not only is Shane a truly talented stylist, he is also an immensely talented designer - he created these three collections of vessels, and many more, exclusively for West Elm. Now if I could just get him to come to my place and recreate one of these for me…
Here’s a video I shot with the super-talented stylist Kim Ficaro for West Elm. Kim shows you how to create a beautiful layered bed - a West Elm classic.
David Stark Holiday for West Elm
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