Let’s Talk interview for PDN
I was thrilled to speak to Holly Hughes of PDN about my video work. A lot of photographers have started working in video because they have to—but I’ve really enjoyed embracing and exploring the medium. I always aim to create a seamless transition between my still and video work, and my work for West Elm in South Africa was a perfect example of that. It was great to share a bit of my experience as a director. Check it out!
Here is one more video from my shoot in Cape Town, South Africa for West Elm. Gemma Orkin was the first artist that we photographed and filmed and she was one of my favorites. I loved learning about her process and what inspires her - how her surroundings have shaped what she makes.
Gemma Orkin for West Elm from David Land on Vimeo.

This past March, I traveled to South Africa to document the partners in West Elm’s largest collaboration to date. In addition to capturing the beautiful landscapes and street scenes of Cape Town, I photographed many of West Elm’s partner designers and artists, and documented some of my studio visits on video. It was amazing to visit this beautiful place and get to know some enormously talented people.

This past March, I went to Cape Town, South Africa to photograph and film about a dozen artists for West Elm and Hand/Eye Magazine. Jon Vogel is a furniture designer living and working in Cape Town whose work incorporates traditional South African craft into his contemporary designs. Jon’s showroom is in an industrial complex in the Woodstock neighborhood which feels like and extension of Williamsburg, Brooklyn. This video was also featured on Elle Decor’s website with a link to a sneak peek of West Elm’s South African collection.
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